Amra is a writer and fashion editor from Sarajevo, Bosnia and Herzegovina, who has covered fashion since 2014. As fashion editor for Urban magazine, she covered the work of Alexander McQueen, Alenka Globočnik, Janja Videc, Franziska Michael and did an exclusive interview with Jane Birkin. She chronicled many international fashion stories and is an active figure in Sarajevo fashion scene. Through her work in Urban, she helped transform the way fashion is covered in print media. Amra also consults for brands, fashion designers and bloggers, advising them on digital editorial strategy. Today, you will find her writing on fashion, design and culture for Urban magazine and sharing her views and encyclopedic fashion knowledge on her website Amra's Haute Life.
She has a penchant for reading books and is currently writing her first.