Things have gotten fast over the past decade— fast media, fast production, fast fashion. In order to slow down in a fast-paced world, a hybrid in fashion industry—Totême Studio— was founded in order to promote a unique path, and to embark on a journey towards a sustainable future. Clean, graphic and simple, as the Scandinavian heritage of its founders would suggest it, it offers a fusion of Scandinavian minimalism, aesthetic and preciseness. Elin Kling and Karl Lindman, the husband-and-wife designer duo, created a unique fashion label that evokes two attributes: sophisticated and sublime. There is a simplicity aesthetically; their collections are uncomplicated and uncompromised, easy to wear and combine, but at the same time elevated and timeless. Quality is important, quality matters.
Totême Studio has grown at a rapid rate and gained a large fanbase to compliment. It set off onto a fashion journey in 2014 and since then it has travelled far, drawing from inspiration and creative solutions as if they were a neverending fuel. From season to season, they offer a plethora of new cuts and styles, with supreme comfort and fit. Totême designs effortlessly transform any look to portray graceful elegance at its best. Their unique style has drawn in a new kind of minimalism lovers.
Kling and Lindman debuted with pieces like buttoned-up shirts, tailored trousers and go-to dresses, and evolved into a brand that offers a distinct design ethos and buoyant aesthetic, introducing a playful element to luxury whilst avoiding the serious note. Respectively, Totême Studio offers a classic foundation for layering seasonal, trending pieces on top (optional, indeed!). It is as if they aim to radiate and highlight luxurious fashion while supporting a sustainable and ethical lifestyle. Whether we observe the perfectly tailored Mirabel and Vitoria dresses, or the empress of knits— Estela vest in oatmeal melange— each piece is a seasonless staple created with quality craftsmanship. We witness a stroke of brilliance in their work, a Scandinavian heart and a worldwide home. Amalgamated in our minds as something amorphous, yet distinctive, Scandi-chic fashion is a neverending fashion movement. Moreover— true to its nature, meaning and form— one can easily perceive Totême as a fashion emblem whose energy transcends the world.
To stay up to date with Totême Studio, make sure to follow their Instagram account that counts more than 154k followers from all around the globe!
(Totême Studio Spring 2018 collection)
Photo credit: Vogue (collection), Totême Studio (cover photo collage)