With new creative direction comes a new identity and a new silhouette: Natacha Ramsay- Levi‘s first collection for Chloé after becoming creative director in March is a voyage through the ages with a free spirit and oneiric prints. After taking over from Claire Waight Keller, she brought a fresh, youthful, modern perspective to the fashion house without cutting down on sophistication and the Parisian never-try-too-hard finesse. The Spring 2018 Chloé girl, presented this morning at the Paris Fashion Week, isn’t simply following trends, she is setting them. The chic, yet offhand designs came in a variance- from cute little skirts and flowy dresses to sharp outerwear and florals. The designer somehow managed to reinvent the cropped trousers and make everyone want a pair. What a first impression it was!
“Fashion has the power to change reality by giving confidence to its wearer: I would like to give women the possibility to express their strength and their power. I want to give material form to personality.”, stated designer just minutes before the show.
Ramsay-Levi succeeded in keeping the classic Chloé essence with tailored pants and jackets along with beautifully patterned light dresses for the bohemian in us all. She showed a line-out of pelmet-style minis and snappy trousers with overstitched pocket details. But, then it got interesting. Three flute-hem snappy frocks in white with naive, flower-sprig prints had retailers nodding in approval. Why, you ask? Well, they’re not black! The color black, buyers state, just doesn’t sell well online. It’s too flat. Black works better in a shop. One turquoise, velvet all-in-one was a showstopping piece. The cowboy boots and buckled shoes allured a story of a cowboy falling in love with a French girl. A combination of safari suiting, amour velour, variant textures and prints (including snake skin) and a dose of the bohemian je ne sais quoi guarantees a collection worthy of attention. It is feminine, fertile and free. So far, so Chloé.
Photo credit: The Impression