“If I had to say what the vision of our brand is, it’s that our clothes make women feel free.”
Ulla Johnson knows her way around an intricate bohemian outfit. For her Spring 2018 collection, presented yesterday at the New York Fashion Week, she has designed a variety of hippie floral prints, breezy shorts and tops and sheer black and white dresses. She promises interesting outfits, comfortable clothing and brilliant shades of pastel colors combined with dyed denim in rich shades of green, jet black, and white. As the designer stated, she was seeking for lightness in the world that lacks transparency. Hence the bold choices of materials, such as the sheer organza of a long-sleeved white shift, the openwork crochet of a flirty mini style, the eyelet on a one-sleeved number. If I were to describe Johnson’s latest collection in three words, I’d say it is ruffled, fluttery and ethereal.
The poetical vision she offered to the New York fashion crowd was a combination of floral prints she romanced into an off-the-shoulder frock suspended from delicate straps and the suede that was light enough to drape. The custom dyed denim pieces are cut into curvy shapes, accentuating female silhouette with cropped flares with button-fly, puff-shouldered tops and a pair of hooded denim coats that reached the knees. Johnson remained true to her impeccable attention to the details of construction that have become her hallmark. The latest collection, like all of the previous ones, is based on a foundation of natural fibers, beautiful finishing, and ease of fit and form.
Runway photos: Vogue
Cover Photo: Man Repeller