What is power?

Eileen Fisher is an American designer with a rather pragmatic approach to fashion. She established her eponymous line back in 1984 with only $350 in savings and a vision. Known for her collections of easy, wearable pieces that defy seasonal trends, Fisher creates clothing that can be mixed and matched, dressed up or down. Her minimalistic aesthetic does not allow flashy or revolutionary disorder. However, her unique idea of fashion promotes clothing for real women with an interesting twist. The designer looks at clothing through the lens of confidence and empowerment, focusing that lens in many aspects of life. She has done a lot by committing to organic and sustainable fibers, manufacturing clothing in the USA and recycling the clothes she creates with the Fisher Found-  a take-back program that gives Eileen Fisher garments life beyond your closet. In other words, a circular design system that helps create a future without waste. Fisher believes business can be a movement and she embodies that message in full capacity. The latest chapter of her mission to empower women and girls is the campaign ‘Power in the Words of Women’ that celebrates all women that make an impact on the world, and their individual power.

“But this moment is bigger than the clothes women are wearing.  We want to talk about what women are doing, what we’re all trying to do together. We hope women will see themselves in this campaign and experience it as the invitation that it is intended to be: an invitation to see the power that is within them—and all around them.”

London-based photographer Abbie Trayler-Smith shot the portraits for the campaign that includes Fisher herself with Eileen Fisher Remade designer Carmen Gama and six additional women that are changing the world: Amanda Gorman, Youth Poet Laureate of the US; Just Ask Me Founder Nicole Jennings; Kathryn Finney, the Founder & Managing Director of digitalundivided; Mama Hope CEO Nyla Rodgers; Erikka Electra James, the Director of High School Programming at the Lower Eastside Girls Club; and Colleen Saldman Yee, Urban Zen Co-founder and Author of Yoga For Life.

Each face of the campaign is connected through their own power words and in their mission to change the world for the better. Not only do they make great strides in their own professions, but they are also advocating the rights of women and girls both locally and globally. “We chose these women because they inspired us,” Fisher said. “Each woman is using her voice to better her community and the larger world.” An inspiring and uplifting message that runs throughout the campaign intends to empower women and girls around the world. The black and white studio portraits were intended to be simple and profound. Seemingly raw and unfussy, the photos show smiling faces, nodding to viewers that they, too, can be happy in their own skins. The fact that Fisher used individuals to promote social change in her Fall 2017 campaign is not a mere marketing trick or a skilfully planned ploy. The brand has always made its mission to cater to real women. Here’s hoping that more companies follow her successful example.


Photo credit: The Impression (campaign photos), Pinterest (cover photo, Eileen Fisher portrait)