A vibrant new multi-story cultural space recently opened in Paris. On Rue de La Baume in the heart of Paris, and adjacent to its Paris headquarters, Chloé has debuted their new cultural centre Maison Chloé. The Hausmannian home sees and exploration of the theme of femininities via exhibitions and events showcasing the Maison’s 65-year history. The five-floor space encompasses the brand’s continuing message of empowerment and daring possibilities for women. The planned exhibitions and events will showcase the company’s rich history, all started by Gaby Aghion. The inaugural exhibition ‘Femininities’ celebrates the work of legendary French photographer Guy Bourdin. The iconic photographer captured Chloé girls with a cinematic approach. The numerous images and shoots done for the house have shined throughout the years.
Another interesting part of the Maison Chloé is the A-Z history section that provides an insight from the very beginning to current happenings, and current Chloé girls representing the brand. The display includes the works of Gaby Aghion, Karl Lagerfeld, Clare Waight Keller, Stella McCartney and Phoebe Philo.
The Chloé cultural space had a launch party during Paris Couture Week, with old and new Chloé girls in attendance, as well as a host of notable faces. It’s open to the public from July 4th until September 6th 2017.
Photo Credit: The Impression