Have you ever watched the movie Serendipity? I’m not a big fan of John Cusack (sorry, John!) but as a true chick flick fanatic I watched it anyways. Today, seventeen years later, I got reminded of it. More precisely, Valentino reminded me of Molly Shannon’s character that buys a knockoff wallet on the streets of New York that says ‘Prado’ instead of ‘Prada’. What’s Mr. Valentino got to do with knockoffs? Please, continue to read.
First, let us look back at the recent fashion history. In 2010, Valentino launched the pervasive Rockstud collection comprised of accessories that redefined the brand’s position as a leading accessory label lauded for creating a unique street style aesthetic, while remaining true to the couture codes of the house. When taking over the creative leadership of the brand, Pierpaolo Piccioli had one mission- to capture the essence of the maison rather than simply revisit the archive. And so he did! “It’s all about ‘Pink is Punk’ attitude,” he said of the New York-inspired Pre-Fall 2017 collection. Quilted leather bags, crafted from the softest lambskin leather adorned with shiny micro studs won over the fashion crowd. The most elegant and sophisticated spiked line of beauty made of leather was the season’s must-have.
If having fashionistas all over the world on their knees was not already enough to prove the success of the collection, Valentino creative team took their vision to another level. “Expect the unexpected”- enter the funniest side of The London Diary is an ad video starring the Rockstud spikes! It is a continuation of their Rockstud Spike Campaign from Spring and the first video in which Londoners shared their life essentials, aka Valentino, Valentino, Valentino. Yesterday, maison published two teasers of a brand new candid camera video from the streets of London. Just like in Serendipity, in the first teaser we see a vendor by the stand selling a whole lot of Rockstud Spike bags in Shoreditch market for a cheap price, persuading potential buyers that it’s not fake. Is it really real Valentino, people wondered. Watch the video below to see their hilarious reactions. The second part of the video was filmed in London’s Brick Lane and you can watch it HERE.
The one thing remains unclear, were the buyers allowed to keep the bags they got for a bargain price? Good advertising, Mr. Valentino!
Video Credit: Maison Valentino YouTube channel
Cover Photo Credit: Valentino Pre-Fall 2017 runway atmosphere, The Impression