Created to promote, support and honor young fashion designers around the world, the LVMH Prize was launched back in November 2013. This is one of the most prestigious fashion prizes and the young Fashion Designer’s competition is open to designer from every country who have produced at least two collections and who are under 40. The numbers do not lie, since 2013 the LVMH Group received 3000 applications from designers from 102 nationalities. The average candidate age was 29. To help young designers develop their creative work, LVMH gives the winners a grant of 300,000 euros and a personalized technical and financial support from the Group for a 12-month period following the LVMH Prize award. This support covers all the areas of expertise that are critical to a young fashion brand (intellectual property, sourcing, production and distribution, image and advertising, marketing etc.)
Last year, the prize went to Grace Wales Bonner, a 26-year- old Central Saint Martins graduate. The prize helped her obtain worldwide recognition- she has presented at the Serpentine Gallery and the Victoria and Albert Museum, whilst also lecturing at Parsons in New York. ‘This past year has been lots of fun, and the visibility has really changed everything. Winning gives you a chance to think deeply about what you want to build’, stated Bonner for Vogue.
Who is Marine Serre?
Marine is a 25-year-old fashion designer who is having a really big year. In the span of just three months, she was selected for the Hyères International Fashion competition, and the ANDAM fashion prize and won the 2017 LVMH Prize. It is safe to say that she landed in the big leagues. Marine Serre is a French-Belgian designer who recently graduated with Highest Honors from La Cambre Mode(s) Belgian Fashion Design Academy, with her collection Radical Call for Love. This collection is an Islamic motif-infused sportswear that represented her answer to last year’s terror attacks in Paris and Brussels. She has already had the opportunity to work for Maison Martin Margiela and for Christian Dior. Following positions at Margiela and Dior, she has a day job awaiting her in Balenciaga.
Marine Serre with Karl Lagerfeld
Marine Serre with Rihanna, who presented her with the award
Due to absence of Riccardo Tisci and Marc Jacobs, the jury was slightly smaller this year. Even so, said Humberto Leon, the debate was very exciting. ‘This year’s crop was really diverse, so it was super cool,’ he said. ‘Everyone is so different, and we deliberated over everyone—you can definitely say that everyone had their moment. Now I would just say to Marine, you’ve got an incredible support system, use it wisely!’
Good luck, Marine!
Photo Credit: LVMH, Vogue