Haute has never been this HOT!

Francesco Scognamiglio is a name that serves a synonym for luxurious ready-to-wear clothing, as well as for haute couture. He was born in 1975 in Pompei, the home and beating heart of Neapolitan culture. In 1998, after graduating from the Naples College of Design, he opened his first fashion house. Little did he know that a fundamental moment in his career is just around the Italian corner. In 1994, he met Donatella Versace with whom he became good friends and had a strong working relationship that lasted until 1999 (we’ll discuss this alleged feud in a different article, perhaps). He debuted with his first couture collection in July 2000 and held his first fashion show in Rome in the sumptuous halls of Palazzo Barberini, where he created an extraordinary blend of rock music and classical surroundings.

Scognamiglio’s aim as a designer is to present his conceptual style and a strict sartorial method at the highest level. His talent and a concept of a definitely peculiar luxury is noticed not only by international fashion editors, but by pop stars like Madonna, Beyonce, Lady Gaga, Rihanna, actress Nicole Kidman, top models Bianca Balti and Amber Valletta and many more.

At the current Haute Couture Fashion Week in Paris, he presented his new collection, evidently marked by fast and constant evolution of his brand. He always presents a touch of fresh imagination, a clever mix of textures and prints and magical final touches. He played with sheer dresses and tops, boldly used vivid colors and incorporated that them into a fairy-look-alike gowns. The accompanied face masks transported viewers to a masque ball in a picturesque castle, while the music focused their attention to the story Scognamiglio aimed to tell. It is a perfect blend of haute couture and wearable art. This could be the most wearable couture collection I have ever seen.