A day in life of Mr. Armani

This is not something I often like to do, but read bellow a day in life of Gorgio Armani, published in the December/January 2016 issue of Harper’s Bazaar. He is one of the rare designers that stays true to his initial idea- and that is minimalist elegance. With several labels under the brand, Giorgio Armani Privé, Giorgio Armani, Emporio Armani, EA7 | Emporio Armani, Armani Collezioni, AJ | Armani Jeans, Armani Junior, and AX | Armani Exchange, the design varies from the most expensive to the most accessible. Armani brand is the association for high-fashion, luxury pieces and it continues to benefit from its prestige in the fashion idustry.

I loved his timeline so much, I had to share it with all of you. Enjoy!

“After 40 years in the business, I still find the show to be a magical moment—the performance anxiety, the litmus test.” —Giorgio Armani


(Giorgio Armani, 1980. Photo credit: vogue.com)

7:00 A.M. In Paris, my routine actually remains the same as when I am home in Milan. I always get up early in the morning, exercise, have breakfast, and read the newspapers. My exercise routine starts with half an hour of walking outside or on the treadmill, followed by some aerobics. Then I’ll do some weight exercises, finished off with stretching and a massage. My breakfast does not change either: coffee, toast with honey, and yogurt and fresh fruit with a few dried almonds. I used to go to Café de Flore, more for the people and characters than the coffee, which I prefer to take at home. [I think] Parisian women wear fashion very naturally; they possess a sophisticated elegance, an original flair for combining clothes and colors. Men have a very unique way of being elegant. I dress in my “uniform,” or my own dress code, which reflects my personal method and work ethic. My belief is that my plain T-shirt—I have about 40 of them—or blue sweater helps focus others’ attention on me and on what I say.


(Atribute to Armani, photo credit: armani.com)

10:00 A.M. My relationship with Paris began when I was working for Cerruti in the mid-1960s. When there was an important event in his store, Nino Cerruti very kindly took me with him. I was fascinated, and the city made a big impression on me. My favorite memories of the city are associated with the early years of my career, the first challenges and friends who are no longer with us. For pleasure, after leaving Cerruti I went for quick holidays, some with friends, some for birthdays. I adore Paris. It’s stunning and an important city, elegant and unstoppable. It’s so different from Rome. In my opinion, Paris has something Nordic about it, sometimes disconnected and cold, but I like that. I am returning now as an entrepreneur with my own business, usually for the Armani Privé show, so I go for four days of fittings. But when I have free time in Paris, there are some classic places I like to visit, like Chez l’Ami Louis, a typical brasserie. Walking into it is like jumping back in time. Or L’Écume des Pages, which is filled with books of all kinds from all over the world. I also enjoy walking in the St.-Germain-des-Prés neighborhood. It’s a beautiful area with charming old buildings and picturesque views of the Eiffel Tower. I always like to stand on the Pont Alexandre III; it feels like being in an animated postcard, facing one of the best views of Paris.


(Giorgio Armani at the presentation of his autobiographical book)

12:00 P.M. We have had the Emporio Armani store on Boulevard St.-Germain for some time, and we had the chance to renovate the structure, so I worked on a new concept, light and fluid, an environment that surrounds and guides customers while enhancing the products. We renovated the Emporio Armani Caffè too. I never expected to have quite such a success with this little restaurant in the heart of Paris, opposite Café de Flore. Nearby, Louis Vuitton has expanded too. I have an apartment above my store, a small studio. I adore it—it’s well-done, very comfortable, and close at hand. I can stop downstairs, eat at the Emporio Armani Caffè, and then go the showroom. It’s all very familiar, almost like an extension of [our headquarters on] Via Borgonuovo in Milan. It’s the real kind of Paris that I like to know.


(Giorgio Armani poses with models after the show, 2016. Photo credit: vogue.com)

1:00 P.M. If I eat at the Emporio Armani Caffè, my favorite thing to order is risotto or pasta with tomato sauce in winter; in summer, I prefer a Caprese salad, Parmigiano cheese flakes, or some truly fresh ricotta cheese. Because Paris is a highly prestigious stage, and particularly this address, in one of the city’s liveliest areas, it seemed the perfect opportunity to introduce my Emporio Armani collection as well. I did try back in 1998, but that wish was unfulfilled until recently. There is a famous story that I was not allowed to show in Paris years ago. [The French police, citing security concerns, shut down his Emporio Armani show in March 1998 less than an hour before it was to start.] I have shown Emporio in New York, and together with Giorgio Armani for some special events, but the Emporio collection has not left Italy for the past 15 years.


(Giorgio Armani store in Ginza, Tokyo)