He once stated “I am a living label. My name is Labelfeld, not Lagerfeld.” Now, is it really hard to believe that he is expanding his empire? Following this personal motto, fashion designer Karl Lagerfeld decided to launch his own international hospitality brand- Karl Lagerfeld Hotels & Resorts. Karl’s chain will include luxury hotels, restaurants, private members’ clubs and residential buildings.
If you remember, he already took a dive into hotel design a couple of years ago when he decided to redesign a pool at the Hotel Metropole in Monaco. In the heart of the city, it represents a hotel which is remarkably fabulous even by Riviera standards. Karl Lagerfeld designed the pool area Odyssey, inspired by the Journey of Ulysses from Homer’s Iliad and Odyssey. The pool is surrounded by 18 glass screens forming a mural of his vision of “Ulysses”. Karl photographed several of his muses wearing Greek togas and superimposed them onto a photograph from his archives of a Greek coast taken in the 1850’s.
The first of his hotels will open next year in Macau, China- a six-star 20-storey resort located in the Lisboa Palace luxury development.
“Expanding our brand into the hospitality sector reflects our greater vision to broaden Karl Lagerfeld’s comprehensive lifestyle experience,” said Lagerfeld group CEO Pier Paolo Righi in an official statement.
Fashion designers have long had connections to the hotel world. Chanel recently opened its first ever spa at the newly refurbished Ritz Paris, Dior owns its spa at the Plaza Athénée, while fashion houses such as Fendi, Versace and Armani all have their own hotels.
So, if you wish to stay chez Mr. Karl, you will first have to wait patiently for the hotel to open and be willing to spend a ridiculous amounts of money for a luxurious hotel experience. In the meantime, take a look at the Odyssey pool in the video bellow!