How Long Does It Take…

Have you ever wondered how many hours (or even months) go into a hand-sewn gown, or into organizing a seating plan for Chanel’s show… Or even for a fashion photograph to hit the internet? Sit back and relax, I have the answers.

Let us start from the basics- what qualifies as haute couture dress and is there a difference between haute couture and couture? As in any other French word, there is a certain je-ne-sais-quoi to a term haute couture that literally translates to “high sewing”. Both techniques (haute couture and couture) are the same. There is only one difference- if you use the term haute couture without permission of Chambre Syndicale de la Haute Couture, you will be charged by French authorities for misuse.


So, how much does it take to have a Chanel sequined embroidered dress made for you? Hmmm… Usually up to 400 hours to make, including fittings and final touches made by Mr. Karl himself. No wonder they cost a fortune.


Like two peas in a pod, high fashion clothing and luxurious accessories go perfectly together. The most wanted shoes in the world, known for their perfect red soles, are made in Christian Louboutin’s Paris atelier. If you can dream it, they can make it. The possibilities are literally endless, since the label offers you a Made-to-Measure service. In one of the salons, you can get your one-of-a-kind shoes created from your personal measurements, and crafted with care by a number of expert hands. Ever wondered how long it takes to repair a snapped Louboutin heel? Always, a week! The shoes are sent off on Tuesday and returned the following Tuesday.


Then come the photographs. Have you ever wondered who are these angels that bring newest fashion photographs for our daily views? During the most stressful months (read: fashion week season) being a photographer is not an easy job. Every season in Milan, after the Prada show, photographer Chris Moore files his photographs in just 15 minutes! Moore rushes out of the show into a waiting car where he selects images which are immediately emailed to the Paris picture desk- just in time for the following morning’s front pages.


Last, but not least, is the seating plan. It might seem ridiculous to some people, but seating charts are everything when it comes to fashion week season. You simply cannot afford to have a wrong person sitting in the first row. PR offices of large fashion houses spend 50-60 hours (in average) over one month organizing the seating. They decide how many seats each country has, who to invite, confirm attendance and then allocate the seats. It’s a stressful job indeed!